2012
USA
creativeLIVE
Skip Cohen
5:29:57
English

You know how to focus your camera, NOW focus your business. Professional photographers today have greater marketing capabilities and reach than at any time in the history of photography, but a winning strategy has to be aligned across all aspects of your business. Skip Cohen will take you through a complete analysis of your business and give you tools for growth. Skip will focus on the art of a successful website, developing PR campaigns, planning your promotional calendar, networking, branding and time management, just to name a few. Twitter Giveaway! During this class listen for great tips or quotes, and post them on Twitter with the short URL below. We'll pick our favorites for the Twitter giveaway during this workshop.

Session 1
WELCOME: Day 1 Pre-Show Banter
9:00 am - Introduction
9:15 am - Potential in the Industry
10:00 am - Becoming Your Own Publicity Machine
10:45 am - Holiday Cards & Stationery
11:30 am - Direct Mail Marketing Tools
12:45 pm - Beating the Economy with Diversity
1:15 pm - Diversity Q&A
1:30 pm - Skip's Summer School
2:00 pm - Skype Interview: Vicki Taufer
2:30 pm - Your Website
3:00 pm - Your Website: About Page
3:45 pm - Your Website: Galleries
Session 2
WELCOME: Day 2 Pre-Show Banter
9:00 am - Day 1 Review
9:15 pm - Your Website: Blogs
9:45 am - Your Website: Contact Pages
10:00 am - Skype Call: Matthew Jordan Smith
10:45 am - Giving Back
11:15 am - Skype Call: Bambi Cantrell
11:45 am - Writing for Photographers
1:00 pm - Pricing
1:30 pm - Where to Get Help
2:30 pm - Thanks + Credits
2:45 pm - Promotions 101
3:30 pm - Getting Published
3:45 pm - BONUS: What Not to Name Your Website
4:00 pm - A Picture's Value and Final Wrap-Up

http://www.creativelive.com/courses/marketing-photographers-skip-cohen

Download File Size:5.98 GB

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