Buy and Download - Lynda.com Designing a Business Card

2015
Lynda
Nigel French
1:04
English

Learn how to design a business card. In this course, designer Nigel French covers all aspects of the design process—from font choice to paper stock—so you can create a business card that is at once eye-catching and functional. He walks through what information to include, size and format considerations, and printing options. He also demonstrates how to set up a template and incorporate typography and imagery. Then he segues into two hands-on projects: a business card for a graphics design company and another for a coffee shop. These projects will help you understand how to apply the principles of good design in real-world context.

Introduction
Welcome
Using the exercise files
1. The Elements of a Business Card
What to include on a business card
The layout of a business card
The typography of a business card
The alignment of elements on a business card
Choosing paper
Choosing colors
Adding texture
Incorporating imagery
2. Taking a Closer Look at Business Cards
Business card sizes and formats
Which tools to use
Printing options
Printing effects
Unusual business cards
3. Designing a Business Card for a Design Company
Setting up the business card document in InDesign
Positioning the logo and text
Designing the reverse side
Finessing the type
Adding a QR code
Preparing the business card for print
4. Designing a Business Card for a Coffee Shop
Setting up the business card document in Illustrator
Positioning the logo and text
Adding the background texture
Creating a second artboard for the reverse side
Finessing the text
Creating a print-ready PDF
Conclusion
Goodbye