2015
Lynda
Petrula Vrontikis
3:17
English

Get a front-row seat to Art Center College of Design's lecture series, where top designers from around the country share lessons from the real world of design.
The second round of the series, recorded in late 2014, features Erich Joiner from the design firm Tool, Dave Bullock from the crowdfunding site CrowdRise, and Peter Lunenfield from UCLA talking about the power of media in design. The first panel features the 3x3 group: YO | LAI | DO event, featuring Yo Santosa (Ferroconcrete), David Lai (Hello Design), and Chris Do (BL:ND). This transmedia trio presents projects from the fields of branding, web, and motion design, touching on the challenges of running their own firms and the importance of story, inspiration, and constant evolution.
Art Center professor and lecture series leader Petrula Vrontikis guides both panels in round-table discussions about managing client expectations, overcoming professional uncertainty, and much more.

The Business of Branding and Interactive and Motion Design
David Lai, Hello Design
Yolanda Santosa, Ferroconcrete
Chris Do, BL:ND
Panel discussion and Q&A: Part one
Panel discussion and Q&A: Part two
The Power of Media
Erich Joiner, Tool
Dave Bullock, CrowdRise
Peter Lunenfeld, UCLA
Panel discussion and Q&A, part 1
Panel discussion and Q&A, part 2

Download File Size:1.85 GB

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