2014
Lynda
Chris Nodder
0:20
English

Credibility is currency with online audiences. By knowing how concepts like social proof ("if other people do it, so can I") and authority affect your audience or customers, you can build your credibility and influence their behavior. Dive into this course to learn more, and start putting these concepts to work for you.

Introduction
Welcome
1. Using Credibility for Persuasion
Social proof
Reciprocation
Authority
Smart defaults
Conclusion
Next steps

Download File Size:169.02 MB

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