2015
Lynda
Justin Seeley
1:05
English

After designing a brand identity for a client, you'll need to deliver the final package, including guidelines around using the new logo, color scheme, and fonts. Here Justin Seeley provides an overview of the process of building and handing over an identity package. He walks though the core concepts surrounding identity, and how it differs from branding and logos; introduces the assets designers typically develop for clients, including logos, style guides, business cards, and letterhead; and shows how to export the package so the client has files that are as technically sound as the design.

Introduction
Welcome
How to use exercise files
How to send feedback
1. Core Concepts
Branding vs. identity vs. logo
Exploring effective brand identities
Branding courses at lynda.com
2. Presenting Your Deliverables
Exploring common branding assets
Developing a logo guide
Developing a color guide
Developing a typography guide
Assembling your brand identity documentation
3. Delivering the Final Product
Exploring file formats for your assets
Things you should check on before delivery
Exploring where to host your deliverables
Archiving your projects
Conclusion
Goodbye

Download File Size:168.73 MB

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