2015
O'Reilly Media / Infinite Skills
Dani Nordin
3:00
English
UX design expert Dani Nordin shows how developing and communicating empathy produces a more comprehensive and nuanced view of your users that will improve your products. She outlines a practical approach to user research that will help you uncover the principles and reasoning that guide your users' behavior. She describes effective techniques for communicating research results to the design team and for obtaining UX design buy-in from stakeholders.
- Discover the four types of empathy that relate to UX design
- Learn why good UX design requires a well crafted user definition
- Explore best practices for planning research, recruiting participants, and conducting interviews
- Understand the value of interviews, contextual inquiry and ethnography in user research
- Discover how user-goal-driven personas help teams concur on user definitions
- Learn why user journeys and customer experience maps create stakeholder buy-in
- Understand the power of UX/CX strategy documents in creating alignment inside and outside your immediate business stakeholders
- Discern the distinctions and needs for design studios, principles, and briefs
Author and speaker Dani Nordin is the Director of UX, Digital Engagement at Pegasystems in Cambridge, MA. Prior to joining Pegasystems, she worked as the Senior UX Designer at Harvard Business Review, and was a Research Associate at the Bentley User Experience Center.
01. About this Course
0101 Introduction and Course Overview
0102 About the Author
02. Types of Empathy
0201 Empathy for Context
0202 Empathy for Cognitive Abilities
0203 Empathy for Physical Abilities
0204 Empathy for Behavior
03. Building Empathy
0301 Crafting Your Initial User Definition
0302 Planning User Research Studies
0303 Recruiting Participants
0304 Interviews
0305 Contextual Inquiry
0306 Ethnography
04. Communicating Empathy
0401 Personas
0402 User Journeys and Customer Experience Maps
0403 UX/CX Strategy Documents
05. Turning Empathy Into Action
0501 Turning Empathy Into Action
0502 Case Study: HBR.org Account Features
0503 Case Study: Berklee.edu Registration Manual
0504 Case Study: Energy Company
0505 Case Study: Retractable Syringe
06. Building Empathy Within Your Organization
0601 Design Studios
0602 Design Principles
0603 Design Briefs
0604 Collaborative Usbility Testing
Download File Size:789.74 MB
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