English
1984
ISBN: 0416377009
PDF
pages: 223

For any one who has ever had to give a speech, wonders how the great speakers do it or is interested in political communication - this is the book for you. By analyzing "claptraps" with the "new" technology of video recording - Atkinson discovers some surprisingly easy tricks. It all sounds so simple….three or four strategies that are almost guaranteed to get you a clap when and where you want one. Of course, much also depends on the delivery (but that's another story).

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