Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers By Mark Ingwer
English | PDF | 2012 | 233 Pages | ISBN : 023034027X | 1.2 MB
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Download File Size:1.03 MB

---