Presenting ideas and commentary as well as photographs, this collection
offers new photographers revelations and wisdom from professionals and
informs them how to achieve commercial success. Commercial photographers
create images that are designed to sell products, services, political
candidates, organizations, corporations, and any other marketable
commodity or idea, and their clients range from advertising agencies,
manufacturers, retail stores, hotels, restaurants, and other businesses.
With a section focusing on each of these types of services, this
reference provides a quick workshop on an area of expertise, furnishing
those new to the business with a wide variety of information about each
specialty. Tips for selecting the most effective equipment for each
subgenre as well as technical information about each camera combine
with business-savvy know-how?from marketing, bidding, budgeting,
building referrals, managing the office, and more?making this
a comprehensive reference for being both behind and in front of the lens.

Download File Size:13.47 MB

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