× Andre Chaperon - Sphere of Influence Close
Andre Chaperon - Sphere of InfluenceWEBRip | English | MKV + PDF Guides | 1920 x 1080 | AVC ~766 Kbps | 30 fps
Opus | 126 Kbps | 48.0 KHz | 2 channels | ~13 hours | 2.57 GBGenre: eLearning Video / Business, Sales, Marketing
The Product Sphere of Influence (SOI) covers the entire âfront-endâ of the marking funnel (in a unique and different way). By front-end, I mean everything that happens leading up to someone adding themselves to your email list or taking a desired action. (In some cases, that âactionâ could be making a purchase, registering for a webinar, filling out an application; whatever.) Example (at a high-level): Someone sees an ad of yours (on Facebook), or an article youâve written and published on the internetâŚ
(As an aside: The traffic modules in SOI teaches how to do all of this.)
They read it, are attracted to the story/idea/concept/hook (or what I like to call âa story hook of valueâ), and clickâŚ
They end up on your website, at the start of your MPPS (multi-page presell site), where the âvalue narrativeâ continuesâŚ
An MPPS is a âfiltering system,â which, at its core, works to earn the trust and attention of the right people; PULLING them forwardâŚ
An MPPS also âfilters outâ the wrong people (everyone else)âŚ
The distinction of PULLING (what SOI teaches) and PUSHING (the majority of direct response marketing) is an important one.
The dynamic (PULLING vs. PUSHING) changes how people see and respond to you. The former is a person whose attention you have and control, the later being your typical distracted attention deprived âgoldfishâ prospect.
There is more to SOI than this high-level, of course. The nuances is where all the leverage is; the between the lines stuff. Once you know the basics, the breakthroughs come in the nuances.
Instead of shallow content, shallow communication, shallow connections, in SOI we do deep.
Instead of creating content for âeveryoneâ to snack on, we filer out everyone and create DEPTH and NUANCE for just âa few peopleâ who care to be PULLED in deeper.
This is the essence of what SOI is about.
Youâll Become A Better Marketer
SOI will teach you how to be a better marketer.
Youâll learn a strategic principles-based skill thatâs transferable to the marketing you already do, and the marketing youâll do for years to come.
Marketing that wonât become âstaleâ because what youâll learn is not based on shortcuts, hacks, loopholes, or some flavor-of-the-month tactic.
SOI isnât about product launches. Itâs not about engineering promotions. Not directly, anyway.
Rather: Youâll learn how to create empathy-lead marketing that connects emotionally with the people you seek to serve.
Youâll learn how to move people from prospect to customer because youâve demonstrated you understand their problem, and have a solution they care about and want.
When you do this well, âsellingâ becomes superfluous. Itâs a thing of beauty when you create an asset that behaves like this.
Quote from Peter Drucker
Youâll learn how to create human-to-human marketing that matters to just the few people you seek to serve.
If this resonates with you, the method Iâve codified into SOI will blow your mind. Itâll reframe marketing for you. And, I have no doubt, will change the game for you.
You owe it to yourself, and the people you seek to serve, to become a better marketer, and SOI will show you how.
If you have any (pre-sales) questions, let me know. Iâm here to support you.
also You can find my other helpful Business-posts
(if old file-links don't show activity, try copy-paste them to the address bar)
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