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Green Marketing in Emerging Markets: Strategic and Operational Perspectives
English | 2021 | ISBN: 3030740641 | 302 Pages | PDF EPUB | 7 MB
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.

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