Divided into two parts, this guide shows studio owners and photographers how to
increase visibility, creativity, and financial rewards in the teen and senior portrait
market. The first section is focused on technical mastery, gives tips on how to refine
one's technique and remain competitive and providing advice on selecting the appropriate
digital equipment and added artistic elements like indoor and outdoor sets, storytelling
props, and fashionable backgrounds. The second section is devoted to successful marketing
techniques that are low-cost and have a big impact, such as maintaining an Internet
presence, offering special promotions, and producing direct-mail marketing pieces.
Numerous marketing pieces from top studios are included as reference points.

Download File Size:5.92 MB

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