About the Authors Gary Grossman is the founder and CEO of Venn Strategy Group, which helps
companies measure and manage strategy. He is an international consultant and trainer with
expertise in using business intelligence and technology to build an integrated performance
management culture. His clients have included several well known companies including Coca-
Cola, Epson, and Avery Dennison. Jack H. Grossman, Ph.D., was a psychologist, management
consultant, and professor emeritus at DePaul University's Kellstadt Graduate School of
Business. J. Robert Parkinson, Ph.D., serves on the faculty at Northwestern University.
He is a consultant, trainer, and coach specializing in effective communications for major
corporations, professional associations, and government agencies. He has hosted several
radio programs and conducts seminars and personal coaching/counseling sessions in
relationship building, management practices, and communication techniques.

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