This fascinating book offers a new spin on business-history encyclopedias.
Instead of the usual A-Z scheme, entries are arranged in five chronological
groupings, beginning in 1607 and continuing through the present. More than
200 entries define and discuss economic theories, government policies,
industrial organization structures, marketing and merchandising strategies,
financing, inventions and innovations, companies, and individuals. An additional
160 entries are biographical, covering inventors, entrepreneurs, and business
innovators as well as influential politicians and business leaders.

This unique lexicon will provide general readers as well as business students
and researchers with an easy introduction to concepts like Indentured servants,
Mercantilism, Price control, Shinplasters, and Supply-side economics and help
them learn more about the personal histories and the influence of Alan Greenspan,
Conrad Hilton, Cyrus Hall McCormick, and Joseph Pulitzer. Recommended for
business-history collections in public and academic libraries.

Download File Size:5.12 MB

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