What Aristotle Lincoln and Homer Simpson Can Teach Us About the Art
of Persuasion

Thank You for Arguing is your master class in the art of persuasion, taught
by professors ranging from Bart Simpson to Winston Churchill. The time-tested
secrets the book discloses include Cicero.s three-step strategy for moving an
audience to actionNas well as Honest Abe.s Shameless Trick of lowering an
audience.s expectations by pretending to be unpolished. But it.s also replete
with contemporary techniques such as politicians. use of .code. language to
appeal to specific groups and an eye-opening assortment of popular-culture
dodges, including:

The Eddie Haskell Ploy
Eminem.s Rules of Decorum
The Belushi Paradigm
Stalin.s Timing Secret
The Yoda Technique

Whether you.re an inveterate lover of language books or just want to win
a lot more anger-free arguments on the page, at the podium, or over a beer,
Thank You for Arguing is for you. Written by one of today.s most popular
online language mavens, it.s warm, witty, erudite, and truly enlightening.
It not only teaches you how to recognize a paralipsis and a chiasmus when
you hear them, but also how to wield such handy and persuasive weapons the
next time you really, really want to get your own way

Download File Size:12.54 MB

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