As the Baby Boomers retire and the young Millennials, also known as
Generation Y, enter the workforce, this massive demographic shift is
causing big problems for even the most successful companies. These
Millennials are highly sought-after for their technological savvy,
energetic work ethos, and young, hip attitude that can help companies
connect with young consumers.

But all is not well. Many companies are able to recruit Millennial
workers effectively, but end up alienating and losing them shortly
thereafter. Despite their good qualities, the Millennials don't
always share the traditional values of Boomers, with whom they often
come into conflict. Disenchanted, many Millennials give up and look
for opportunities outside the corporate world. This high turnover
rate among the young.who must be recruited, trained, and then replaced.
is costing companies billions of dollars every year.

If your company is struggling to hang on to young workers, Keeping
the Millennials offers sage advice and smart strategies for building
a workplace that welcomes employees of every generation. It explains
how to lower turnover rates and the high costs that accompany them
and suggests effective policies for attracting and retaining young
workers. You'll learn where and how to find energetic twenty-
somethings; the big mistakes that could brand your company as a bad
place for young professionals; the most common complaints the
generations direct at each other; and the top ten things you can do
to make your company a place where young people want to stay and build
a career.

Today, you can't afford to let generational differences stand in
the way of getting things done. Nor can you afford to alienate one
generation by favoring another. Happy employee.of every generation.
lead to happy customers. If you want to keep your business stocked
with young, fresh, talented people.and dramatically cut your
turnover costs in the process.Keeping the Millennials shows you
how to turn conflict into collaboration, productivity, and business
success.

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