With ,000 and a dream to create a men's lifestyle magazine that he would
like to read, Hugh Hefner put together the first issue of Playboy magazine
on his kitchen table. Over half a century later, Playboy has grown to become
one of most well known brands in the world, and Hefner remains the face of
the brand and the ultimate brand champion.

Susan Gunelius uncovers how a brand associated with sex survived and thrived
despite attacks from every direction, in an increasingly competitive market
and jaded consumers. For over 50 years, Hugh Hefner has lived the Playboy
brand promise, and Playboy has become one of the most recognized brands in
the world. It's a fascinating story of determination, dedication and belief
in a product. It's the story of brand building, brand value, brand longevity
and the ultimate brand champion.

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