2013
Lynda
Steve Harris
0:58:21
English
Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.
Introduction 7m 45s
Welcome 54s
Using the exercise files 53s
Brand awareness and consistency 5m 58s
1. Creating Business Cards 21m 27s
File setup and considerations for business cards 4m 17s
Designing the front of the card 8m 4s
Designing the back of the card 4m 49s
Creating alternate card versions 4m 17s
2. Creating Letterhead 10m 22s
File setup and considerations for letterhead 2m 36s
Designing letterhead 7m 46s
3. Creating Envelopes 8m 51s
File setup and considerations for envelopes 2m 58s
Designing envelopes 5m 53s
4. Outputting Files 8m 20s
Outputting files for proofing 5m 19s
Outputting files for print 3m 1s
Helpful resources 1m 36s
Branding inspiration and tips 1m 36s
http://www.lynda.com/InDesign-tutorials/Developing-Brand-Identity-Collateral/114175-2.html

Download File Size:157.9 MB

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