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Marketing Accountability How to Measure Marketing Effectiveness PDF eBook €10 buy download

Marketing Accountability: How to Measure Marketing Effectiveness
Kogan Page | 2009 | ISBN: 0749453869 | 304 pages | PDF | 2,7 MB

One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble.




Download File Size:2.75 MB

Marketing Accountability How to Measure Marketing Effectiveness PDF eBook
€10
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