The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades. Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but power ful techniques readers can use to really get through to people--whether they're coworkers, friends, strangers, or enemies. Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.

In JUST LISTEN, veteran psychiatrist and business coach Mark Goulston reveals the secret to how to get through to anyone, even when productive communication seems impossible, and presents remarkably effective tools and techniques you can use whenever a job, a sale, or a relationship hangs in the balance. Goulston has proven these strategies during his own 30-year career as a business coach at companies such as GE, IBM, Goldman Sachs, Kodak, Federal Express, Hyatt, and Disney. He has also trained FBI and police hostage negotiators to handle life-or-death situations.

With this powerful yet engaging audio book, you'll learn how to:

Get the attention of a total stranger who you need to know-like that potential client you absolutely must land.
Talk an angry person up from an instinctual (irrational) state to receptivity, and finally to rationality-a skill that can save a job, a marriage, or even a life.
Use the "Magic Paradox"-a technique the author developed for hostage negotiators- to turn a negative person into an asset.
Master the critical art of buy-in (the foreplay of negotiation, persuasion, and selling) by moving anyone through the "Persuasion Cycle.


Barricades between people become barriers to success, progress, and happiness; so getting through is not just a fine art, but a crucial skill. JUST LISTEN gives you the techniques and confidence to approach the unreachable people in your life, and turn frustrating situations into productive outcomes and rewarding relationships.

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Download File Size:226.36 MB

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