Author(s): Dave Evans with Jake McKee (Foreword by Susan Bratton, CEO, Personal Life Media, Inc.)

Drive change with social CRM and collaborative social applications

If your organization is using Twitter, Facebook, and other social media, you're already building a formidable
marketing and customer relationship management (CRM) system in the social mediasphere. Now it's time for the
crucial next step.opening your business up to the collective ideas of those customers and stakeholders and
putting their ideas into action. In short, building a business powered by social technology. This detailed
guide shows you how.

Download File Size:4.99 MB

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