With Flash Advertising you can create awe-inspiring, mind-blowing Flash ads,
microsites, advergames, and branded applications that engage consumers and
demonstrate their worth to clients. Discover the ins-and-outs involved in
the life cycle of a given project, with real-world examples. Within this book
you will find information on:

* Mastering the myriad of ad specs, deadlines, quality and version control
issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building projects with team and QC standards
* Using forms and data in ads without file bloat
* File optimization for images and SWFs
* 3rd party rich media technologies that transcend the standard banner
* Social mediums for traffic generation
* Trafficking and tracking ads for impressions, interactions, clicks, and
conversions
* Using Actionscript to save development time and implement team standards
* Real-world case studies of rich media ads and advergames
* Industry insider tips and workflows from award winning designers

Download File Size:15.54 MB

---