Eker's claim to fame is that he took a ,000 credit card loan, opened "one of
the first fitness stores in North America," turned it into a chain of 10 within
two and a half years and sold it in 1987 for a cool (but somewhat modest-seeming)
.6 million. Now the Vancouver-based entrepreneur traverses the continent with
his "Millionaire Mind Intensive Seminar," on which this debut motivational business
manual is based. What sets it apart is Eker's focus on the way people think and feel
about money and his canny, class-based analyses of broad differences among groups.
In rat-a-tat, "Let me explain" seminar-speak, Eker asks readers to think back to
their childhoods and pick apart the lessons they passively absorbed from parents
and others about money. With such psychological nuggets as "Rich people focus on
opportunities/ Poor people focus on obstacles," Eker puts a positive spin on
stereotypes, arguing that poverty begins, or rather, is allowed to continue,
in one's imagination first, with actual material life becoming a self-fulfilling
prophecy. To that end, Eker counsels for admiration and against resentment, for
positivity, self-promotion and thinking big and against wallowing, self-abnegation
and small-mindedness. While much of the advice is self-evident, Eker's contribution
is permission to think of one's financial foibles as a kind of mental illness.one,
he says, that has a ready set of cures.

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