Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work.

Topics include:
• The basics of effective design that communicates its intended message
• Pre-design planning
• 13 Layout Sins to avoid
• Basic typography
• Working with color
• Storyboarding for video, Web, and presentions
• Information graphics
• Mini Art School--all the basics in one chapter
• Outputting your work

Download File Size:22.64 MB

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