Research Methods for Business: A Skill Building Approach (4th Edition) By Uma Sekaran
2002 | 464 Pages | ISBN: 0471203661 , 0471384488 | PDF | 10 MB
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
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