2013
Pluralsight
Paul Wilson
3h 7m
English
Do you want to understand what it takes for the search engines to like your website? Search Engine Optimization or SEO is a powerful way to drive targeted traffic to your website and hopefully increase your bottom line. Yet, with the search engines continually changing their rules SEO may seem confusing and overwhelming. In this course you will learn the basics of SEO and be taught some SEO strategies that will help your site weather the continual search storm. No prior experience with SEO is required for this course.
-01. In Depth Keyword Research (Part 1)
01. Introduction.wmv
02. Keywords.wmv
03. Keyword Difficulty.wmv
04. Course Case Study.wmv
05. Keyword Objectives.wmv
06. Starter List.wmv
07. Modifiers & Extenders.wmv
08. Mix & Merge.wmv
09. Google Traffic.wmv
10. Bing Keywords.wmv
11. Conclusion.wmv
-02. In Depth Keyword Research (Part 2)
01. Introduction.wmv
02. Analysis Tools.wmv
03. Consolidate.wmv
04. Segment.wmv
05. Consider.wmv
06. Extrapolate.wmv
07. Compile.wmv
08. Bing Compile.wmv
09. Analyze.wmv
10. Conclusion.wmv
-03. Establishing A Domain Strategy
01. Introduction.wmv
02. Domain Buying.wmv
03. Old Domain.wmv
04. Case Study.wmv
05. New Domain.wmv
06. Subdomain vs Subfolder.wmv
07. Hosting.wmv
08. Webmaster.wmv
09. Htaccess File.wmv
10. Robots.txt.wmv
11. Site Theme.wmv
12. Structure.wmv
13. Conclusion.wmv
-04. On Page Optimization (Part 1)
01. Introduction.wmv
02. SEO Myths.wmv
03. Meta Data.wmv
04. Canonical.wmv
05. Rich Snippets.wmv
06. Google Authorship.wmv
07. Author Stats.wmv
08. Structured Data.wmv
09. Conclusion.wmv
-05. On Page Optimization (Part 2)
01. Introduction.wmv
02. SEO Myths.wmv
03. Keyword Optimization.wmv
04. Reading Level.wmv
05. Internal Linking.wmv
06. Additional Points.wmv
07. Conclusion.wmv
-06. The Power of The Right Content
01. Introduction.wmv
02. Conversation.wmv
03. Content.wmv
04. Engagement.wmv
05. Quality.wmv
06. Authority & Reputation.wmv
07. Authoritative Content.wmv
08. Reputable Content.wmv
09. Google Wants.wmv
10. Case Studies.wmv
11. The Right Content.wmv
12. Conclusion.wmv
-07. Building Trusted Links
01. Introduction.wmv
02. Vocabulary.wmv
03. Bad Links.wmv
04. Different Links.wmv
05. Link Verification.wmv
06. Link Building.wmv
07. Internal Backlinks.wmv
08. Content Distribution.wmv
09. Case Study.wmv
10. External Backlinks.wmv
11. Conclusion.wmv
http://pluralsight.com/training
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