This book provides unprecedented opportunities for social science research, enabling the fine-grained analysis of social organization, culture, and communication. It is the first book to provide practical guidance for students and academics on how to use video in qualitative research, how to address the problems and issues that arise in undertaking video-based field studies, and how to subject video recordings to detailed scrutiny and analysis. The authors consider the ethical and practical issues that arise in recording and gathering data as well as how video enables new and distinctive ways of presenting insights, observations, and findings to both academic and practitioner audiences. The book discusses a range of video-based projects including studies of control centers, operating theatres, medical consultations, auction houses, and museums and galleries.