Brian Solis, Deirdre K. Breakenridge, "How to Generate Effective Press Releases for Social Networks"
2010 | ASIN: B00327JS8S | 13 pages | EPUB | 3 MB
Social media releases: what they are, what they aren’t, and how to make the most of them.
PR’s latest “new shiny object” is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski’s call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.
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