This booklet covers all types of writing from standard hard copy advertising (including magazine ads to sales letters, sales brochure and operator’s manual) to today’s most important - Internet writing. It covers the various aspects of Search Engine Optimization (SEO) and how to use keywords and relevant copy to stay high in the rankings for maximum exposure and more product sales.

Internet Marketing is today’s hot button. This booklet talks about how to write “relevant” copy that will result in high SEO rankings. Getting ranked on page one of a generic search can make the difference in how many sales a company can generate. Copywriters who understand how Search Engines work and the importance of keywords and key phrases inserted into “relevant” copy will have the advantage over competitors.

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