Marc H. Meyer, Alvin P. Lehnerd, "The Power of Product Platforms"
English | ISBN: 1451655304 | 2011 | 292 pages | EPUB | 7 MB
Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.
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