"Cohen is an author who specialises in popular books on philosophy, social science and politics and, essentially, this new one is an introduction to thinking about thinking. It blends psychological and social studies with philosophical theory for the first time, eschewing technical jargon and using easily understood scenarios to demonstrate the theme." (www.mysteriousplanet.net, November 2010)

"This book is very much in that vein of bringing philosophy to the masses and encouraging people to think." (The Bookbag, November 2010)

"Readers of this book who already have a philosophical bent will enjoy engaging with it at a discursive level while the more general reader will gain a deeper sense of the diversity and quirkiness, the subtleties and complexities, of that infinite inner world which is the mind." (www.suite101.com, November 2010)

"Instead of just telling readers what it is to use one's brain, Cohen uses a range of witty and imaginative ploys to get them to think actively and independently."
—George MacDonald Ross, University of Leeds

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