With Mayo's INVESTMENTS: AN INTRODUCTION, 11E, readers fully understand today's most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals needed for success on the CFP exam to more advanced topics. Readers learn to make solid investment decisions with applications such as an updated Financial Advisor's Investment Case at the end of each chapter and the latest Internet assignments. Expanded coverage of key topics, including stock valuation ratios, stock repurchases, and dividend payments prepare the reader to invest with confidence in today's global financial markets. Readers can even gain hands-on access with Thomson ONE-Business School Edition--the same financial analysis tool trusted on Wall Street every day. Mayo's INVESTMENTS: AN INTRODUCTION, 11E, offers the engaging details and insightful perspective to further any reader's investment success.

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