Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry.

Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:

- Market segmentation and web marketing
- Conference and event budgeting
- Technology and communications, from video conferencing to web casting and pod casting
- Corporate social responsibility and sustainable and green events.

Download File Size:8.4 MB

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