2013
Pluralsight
Jesse Stay
2h 24m
English

Jesse Stay, author of this course, created his first app with visions of getting a lot of users and making a lot of money, only to get there and realize he didn't know what to do to get those users. This course shows the techniques Jesse learned along the way, as a developer, to specifically use Facebook advertising to grow the audiences of his apps and exceed beyond the competition. If you're trying to get "an edge" in growing your users, this course is for you!

01. Introduction
01. Title and Introduction.wmv

02. Understanding Advertising
01. Title and Introduction.wmv
02. Key Takeaways.wmv
03. What you Need to Know.wmv
04. Search Advertising.wmv
05. ROI.wmv
06. Measurement.wmv
07. Advertising and Social.wmv
08. Real Life Examples.wmv

03. Setting Up Your First Ad
01. Introduction.wmv
02. Getting Started With Your First Facebook Ad.wmv
03. Selecting What You're Advertising.wmv
04. Deciding Whom You're Targeting.wmv
05. Choosing How You'll be Charged.wmv
06. Getting $50 Free Ad Credit.wmv

04. Understanding Facebook Ads
01. WIIFM - What's in it For Me .wmv
02. Promoted Page Ads.wmv
03. Promoted Posts.wmv
04. Promoted URLs.wmv
05. Sponsored Stories.wmv
06. Promoted App Installs.wmv
07. Facebook Ads - From the User's Perspective.wmv
08. Basics of a Facebook Ad.wmv
09. Setting Up Mobile App Install Ads.wmv
10. Managing Your Facebook Ads.wmv
11. Power Editor Advantages.wmv
12. Understanding 'Campaigns'.wmv

05. Building Ads Based on Passion
01. WIIFM - What's in it For Me .wmv
02. Building Your Ad Strategy.wmv
03. Passion.wmv
04. Why Base Your Ads on Passion .wmv
05. Successful Ad 101.wmv
06. Demo - Building Ads Based on Passion.wmv

06. Taking Advertising Further with Facebook Power Editor
01. WIIFM - What's in it For Me .wmv
02. Power Editor Overview.wmv
03. Installing Power Editor.wmv
04. Power Editor Interface.wmv
05. Managing Ads Through Power Editor.wmv
06. Creating Campaigns in Power Editor.wmv
07. Creating an Ad in Power Editor.wmv
08. Copy Paste.wmv
09. New Targeting Types.wmv
10. Building Custom Audiences in Power Editor.wmv

07. Measuring Ads With the Facebook Ad Manager and Insights
01. WIIFM - What's in it For Me .wmv
02. What, Who, How, and Why .wmv
03. Old Insights vs. New Insights.wmv
04. Facebook Ads Manager.wmv
05. Conversion Tracking.wmv
06. Is Your Ad Working .wmv

08. Overview of Facebook Ads API
01. WIIFM - What's in it For Me .wmv
02. Applying For the Ads API.wmv
03. Facbook Ads API Overview.wmv
04. Key Objects.wmv
05. Conclusion.wmv

http://pluralsight.com/

Download File Size:326.3 MB

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