2014
Pluralsight
Jason Alba
1h 55m
English
In this course you will learn about personal branding and how it applies to you. We will go over personal branding basics and foundations. We will learn about different tools and platforms to create, enhance and share your personal brand. We will talk about how to empower others to talk about you the right way so you can enjoy the power of "word of mouth" marketing. We will dive into examples of how people have used some of these tools and tactics for their own personal brands. This course is designed to give you empowerment as an employee, business owner, and leader, and be in a position to give more to your network and your job.
01. The What and How of Personal Branding
01. Introduction to Personal Branding.wmv
02. Identifying your Current Personal Brand.wmv
03. Thought Leaders, Subject Matter Experts, and Your Brand.wmv
04. Can People Find You .wmv
05. Defining Your Niche.wmv
06. Personal Branding Influencers.wmv
07. Income Security and Personal Branding.wmv
08. The Cost of Developing Your Personal Brand.wmv
09. Example of a 12 Month Personal Branding Strategy.wmv
10. Identifying Industry Influencers (Are You an Influencer ).wmv
11. The 360 Review A Tool to Understand How Other Perceive You.wmv
12. Wrap-up and Summary.wmv
02. Tactics
01. Introduction.wmv
02. Three Personal Branding Rules.wmv
03. Developing Your Tagline.wmv
04. The 30 Second Pitch.wmv
05. Branded Business Cards.wmv
06. Personal Branding & Social Networking.wmv
07. Getting the Right Picture (aka Avatar).wmv
08. Personal Recommendations and Your Personal Brand.wmv
09. Blogging for YourPersonal Brand.wmv
10. Writing an eBook for Your Personal Brand.wmv
11. Should You Have a Print Book .wmv
12. Public Speaking to Enhance Your Personal Brand.wmv
13. The Power of Your Career Path (and Projects Worked on).wmv
14. Does Your Wardrobe Enhance Your Brand .wmv
15. Using Elance and oDesk (and Others) for Your Brand Enhancement.wmv
16. Online Portfolios and Interactive Resumes.wmv
17. Wrap-up.wmv
03. Awesome Personal Branding Examples
01. Introduction.wmv
02. Tagline Examples.wmv
03. 30 Second Pitch Examples.wmv
04. Business Card Examples.wmv
05. A Picture Example.wmv
06. Elance profile Examples.wmv
07. Online Portfolio Example.wmv
08. Wrap-up.wmv
http://pluralsight.com/
Download File Size:272.48 MB
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