Boost your bottom line with your $25 Google AdWords credit — see inside
The Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!
Prepare your plan — set goals, define your market, know why people buy, and craft an online marketing plan
Draw them in — learn what makes an effective online storefront and what your site must offer to encourage shoppers
Direct mail, 21st Century style — use e-mail marketing effectively and spread the word via e-newsletters
Improve search engine rankings — optimize your site and search terms with best practices and online tools
Be a smart shopper — develop a pay-per-click and banner ad strategy that ensures you get your money's worth
Keep it legal — safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
Tease 'em with technology — entice customers with video, blogs, Webinars, podcasts, or widgets on your site
Analyze — track site activity with Web analytics, interpret sales statistics, and determine where problems originate
Open the book and find:
Search engines where you can submit your site for free
Great ways to encourage visitors to come back
A glossary of terms you should know
Sites that help you research your market
Secrets for attracting attention and keeping visitors interested
Ten free ways to market your site
Ways to gain subscribers for your online newsletter
Tips for generating leads

Download File Size:11.83 MB

---