From one of the top business consultants and leaders in the fitness industry, Living Your Dream: Opening a Financially Successful Fitness Business embodies everything you need to know about opening your own fitness business whether you are opening a studio or a bigger gym, or even if you are just a trainer looking to get to the next level. Thomas Plummer s no-nonsense approach, wit, and wisdom provide an enjoyable read that delivers real world, tangible advice club owners can implement right away to increase membership and grow their businesses. The steps described in the book are simple and effective, and Plummer s principles and ideas can help revolutionize your business.

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