Mailing lists are opt-in. Your fans want to sign up for them, which makes email newsletters one of the most powerful tools for selling your music, merchandise, and concert tickets. Industry pro Bobby Owsinski shares his tips for selecting a mailing list service provider, importing email addresses you already have and creating a sign-up form to generate more, and crafting the ultimate newsletter for your fans. Plus, get tips on the best times to send your emails, and learn ways to incentivize followers on other platforms to sign up.

Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands. More courses in this series coming soon!

Topics include:

Why your mailing list is so important
Choosing a mailing list service
Creating lists
Importing email addresses
Deciding on a subscription strategy
Designing the newsletter
Crafting your copy
Using templates
Getting fans to respond to your newsletter

http://www.lynda.com/Audio-Music-Business-tutorials/Mailing-List-Management-Musicians-Bands/135384-2.html

Download File Size:419.55 MB

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