Gary Armstrong, Philip Kotler, "Marketing: An Introduction (10th Edition)"
English | ISBN: 0136102433 | 2010 | PDF | 648 pages | 68 MB
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Download File Size:60.14 MB
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