No business continuity plan is complete without serious consideration given to how and what to communicate in the event of an incident or disruption. But how can you be sure that you will be able to communicate appropriately when the unexpected occurs? The good news is that by understanding your own business, your audiences and the media, you can maintain or even enhance your reputation in the most unlikely of circumstances. Business Continuity Communications delivers extensive media and communications expertise in a practical and easy-to-follow format that will enable you to put together a thorough incident communication plan that really works. It provides guidance on all key aspects of incident communications for both internal and external audiences. It also looks at the changing world of the media and incorporates a complete section on social networks. Based on the requirements set out in the new international standard for business continuity management ISO 22301 and packed with practical examples, inside tips, checklists and templates, this book provides all of the tools needed to feel confident when communicating in a crisis, whatever the audience.