Maria Piscopo, "The Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion"
2004 | pages: 223 | ISBN: 1581153635 | PDF | 3,4 mb
Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life. • Advertising in Communication Arts and Graphic Design USA.
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