"The subject of this wonderfully illustrated book goes to the heart of modern life, the establishment of the ethos of consumption (in England) and the necessary role played in it by women. Loeb shows how the home, already transformed by mid-Victorian evangelicalism into a "domestic temple" presided over by feminine virtue, was easily altered by advertisers into the locus of gracious middle-class consumption managed by an equivalent feminine presence."--The Boston Sunday Globe


"Loeb's argument about the impact of consumerism on women's status is most compelling....Fascinating and richly illustrated, this work is a welcome addition to social and women's history."--Choice


"An excellent reading for my course sermon on women as consumers. Great analysis of images within their historical contect."--Deborah I. Prosser, SUNY at Oneonta


"A superb introduction to an advertising mentality which presumably led to the successful marketing of products in an age of rapidly growing consumerism."--The Historian


"This is the first time that advertising has been taken apart and examined in this way, and [the book] is a solid starting point from which to study advertising in Victorian Britain."--Victorian Periodicals Review

Lori Anne Loeb is Assistant Professor of Modern British History at the University of South Carolina.