Theories and Techniques of Marketing Management by Vinod N. Patel
2007 | ISBN: 8189473034 | English | 312 pages | PDF | 17 MB
This book has been written with the purpose of covering all aspects of Marketing Management
1. Marketing Management and Marketing Functions
2. Marketing Management Organisation
3. Personal-marketing
4. The Marketing Executive
5. Theories and Techniques of Marketing
6. Marketing Meetings, Compensations and Marketing Contests
7. Marketing Force Management
8. Quality Management to Meet Customer Satisfaction
Download File Size:15.87 MB
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