Robert E. Johnston Jr., J. Douglas Bate, "The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities"
2003 | pages: 305 | ISBN: 0814407684 | PDF | 3,2 mb
Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.
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