I discovered this book through my advertising industry newsletter. Most people in advertising are familiar with Coke's powerful branding being responsible for their lead in sales over the years, despite taste-test preferences toward Pepsi. I read the book with plans to delve deeper into the history of their advertising over the years, but also because I have an interest in health and nutrition, especially the fight against child obesity.

This book certainly shed insight into both topics, purportedly referencing other historical or nutritional accounts of Coke. Most of the book addresses Coke's modern history in terms of unions and environmental impacts within two countries, then American's response to international human rights affairs. It was part of the story I didn't find as interesting, yet the book was heavily developed in these sections.

Overall insightful, full of unflattering data which has probably been somewhat manipulated for effect. Don't read it as fact, read it as an editorial essay.

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