As Austin grew from a college and government town of the 1950s into the sprawling city of 2010, two ideas of Austin as a place came into conflict. Many who promoted the ideology of growth believed Austin would be defined by economic output, money, and wealth. But many others thought Austin was instead defined by its quality of life. Because the natural environment contributed so much to Austin's quality of life, a social movement that wanted to preserve the city's environment became the leading edge of a larger movement that wanted to retain a unique sense of place. The "environmental movement" in Austin became the political and symbolic arm of the more general movement for place.

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