..the vast numbers of books devoted to the subject...have done little to improve the situation...Andrew and Mary Bragg's Developing New Business Ideas might just be the book to change much of this...If this book can help investors and would-be entrepreneurs in this area it will do not just them, but also the economy as a whole a great service." Roger Trapp, Independent on Sunday "Developing New Business Ideasis a truly original book, with a fabulous blend of lessons and inspiring real business stories.

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