2013
Lynda
Sean Adams
1:35
English
Layout and composition are the building blocks of graphic design. A strong composition will attract attention, clarify understanding, and engage the viewer whether the project is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains the elements, principles, and tools you will need to create a successful composition and layout. Author Sean Adams explains the elements of layout (from shapes to space), how to use principles such as scale and hierarchy, and teaches how tools like grids, proportions, and color can lead to more compelling compositions.
Introduction
Welcome
What makes a successful layout?
1. Layout Elements
Using shape and line to guide the viewer
How color affects a layout
The cultural meaning of color
Laying out text for better communication
Using negative space to create a powerful composition
Size matters
2. Composition Principles
Using balance and tension to create a dynamic layout
Contrast, a critical ingredient in every design
Using scale to create drama
Using repetition to create a sense of unity
Harmony, making all the elements work
Using hierarchy to lead the viewer
3. Proportion
Knowing when and when not to use symmetry
Knowing when and when not to use asymmetry
Building a design based on the proportions of a square
The golden section, a universal and successful proportion
When and how to use the golden section
The rule of thirds, a powerful tool
Challenge: Creating layouts using the golden section
Solution: Creating layouts using the golden section
4. Grids
The anatomy of a grid
Grid variations
Choosing the right grid
Creating a grid
How to use a grid
5. Attributes
The power of simplicity and minimalism
Using excess to success
Creating consistency--but not too much
Using the element of surprise to create drama
Creating rhythm in a multipage layout
6. Images and Words
Cropping images successfully
Making words and images work together
Beware of hidden meanings
Using images as guides
Sequence and storytelling in design
Conclusion
Breaking the rules
Final thoughts and next steps
Download File Size:894.47 MB
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