Buy and Download - Lynda.com Designing a Brochure

2015
Lynda
Nigel French
2:35
English

Brochures are essential marketing tools, which establish brands and help them cut through the clutter from the competition. Here designer and educator Nigel French taps into his 20+ years of professional experience and shows how to use InDesign (with some help from Illustrator and Photoshop) to create four of the most common kinds of brochures. Each project has a different budget, a different audience, and a different purpose. But Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective.

Introduction
Welcome
Using the exercise files and fonts
1. Planning the Brochure
Looking at brochures
Generating ideas
Working with templates
2. Examining Brochure Design Elements
Choosing the right text and typography
Examining color options
Deciding upon imagery
Determining printing method
Choosing a print finish
Choosing appropriate paper
Determining the best folding method
3. Creating a Single-Fold Brochure
Setting up a single-fold document
Placing and arranging the text
Placing the images
Formatting the text
Designing the cover text
Scaling, cropping, and grayscale-converting the images
4. Designing a Trifold Brochure
Setting up a trifold document
Creating a wireframe and adding text
Working with images and choosing a color theme
Styling the text
Creating and applying a nested style
Styling the cover text and back panels
Preparing the trifold brochure for print
5. Designing a Double Parallel Fold Brochure
Setting up a parallel-fold document
Creating content areas
Placing the images and positioning with the Gap tool
Placing and styling the text
Styling the cover text and supporting text
Adding captions
Preparing the file for spot varnish
6. Designing a Broadside Brochure
Setting up the broadside template
Establishing and breaking the text flow
Styling the text
Creating the cover panel
Efficiently formatting the schedule text
Conclusion
Goodbye

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