2015
Lynda
Deke McClelland
3:29
English
Learn how to create an eye-catching logo from scratch and adapt it to fit a variety of applications: from business cards to banner ads. Join Deke as he works with art director Danielle Fritz on a logo concept for Frontiers Unlimited (a space tourism company with big ambitions!) and then as he vectorizes the design using Illustrator and Photoshop. He'll take you through every step in the process, from identifying the brand's objectives to creating the base artwork, adding typography, assigning spot colors for print, adding device-independent color and shading, and integrating some intriguing touches of photorealism. Lastly, he'll show how to change the orientation of the graphic so that it can work in many different layouts. In the end, you'll have a memorable logo that communicates your brand's personal or corporate values in a single glance.
Introduction
Welcome
1. Brainstorming and Development
Identifying the client's brand objectives
Sketching a few prospective designs
A brief tour of the logo development process
2. Drawing the Art for Your Logo
Documenting your design with interactive instructions
Creating a new document for your logo
Numerical sizes and coordinate positions
Establishing a few custom guides
Creating an element as a compound shape
Drawing Saturn behind a rocket
Fusing Saturn and the rocket into a single path
3. Setting the Type
Selecting the perfect font for your logo
Taking a first swing at the text on the Mac
Formatting your logo with a free OpenType font
Reshaping a letter with the Join tool
Upping your game with a commercial font
Tweaking letterforms to achieve a custom effect
4. Assigning Spot Colors for Print
Choosing the perfect spot colors
Adding Pantone spot colors to your artwork
Modifying art inside a clipping group
Streamlining your inks in CMYK
Streamlining your inks in RGB
Identifying and correcting spot-color mishaps
5. Adding Device-Independent Shading
Preparing your logo for vector-based shading
Establishing a base radial gradient
Blending a second gradient using translucency
Coloring a gradient with a blend mode
Exporting your logo as a PNG graphic
Scaling your PNG graphic to fit a large display
6. Adding Some Photorealism
Exporting your logo as a layered PSD file
Scaling a design to avoid antialiasing
Masking a photograph into your logo
Better integrating the photo into the logo
Introducing a photo as a Smart Object
Reestablishing the original color scheme
7. Changing the Orientation
Arranging the logo into a horizontal design
Copying a graphic with all blending intact
Conclusion
Until next time
Download File Size:860.1 MB
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